Amnesty International is a universal movement of people who campaign for universally recognized human rights to be protected and treasured for everyone. Through campaigning, Amnesty International works for creating better life for everyone. The mission of conducting campaigns is to end injustice and secure fundamental human rights for everyone.

Demand Dignity campaign of Amnesty International will primarily concentrate on a few important areas of human rights abuse which depicts sharply the interaction of deprivation, exclusion, insecurity and voices overlooked. The ultimate goal is to end the human rights abuse that keeps people poor. People all over the world surviving in poverty are demanding dignity. They want to end the injustice that makes them feel inferior and want their voices to be heard.